Strategic Design Work That Drives Business Results

Strategic Design Work That Drives Business Results

Case studies showcasing user research, cross-functional leadership, and measurable outcomes across SaaS, Fintech, and Web3 products.

Case studies showcasing user research, cross-functional leadership, and measurable outcomes across SaaS, Fintech, and Web3 products.

My work spans startup growth challenges to enterprise-scale solutions. Each project demonstrates user research, cross-functional collaboration, and measurable business impact. I specialize in translating complex business requirements into user-friendly experiences that drive adoption and revenue growth.

My work spans startup growth challenges to enterprise-scale solutions. Each project demonstrates user research, cross-functional collaboration, and measurable business impact. I specialize in translating complex business requirements into user-friendly experiences that drive adoption and revenue growth.

Streamlined B2B Onboarding Strategy

Elevate by Principal

·

CX Strategy

Led cross-functional redesign of contract activation flow, conducting user research and implementing adaptive intake logic that increased registration completion by 50% and reduced time-to-activation by 30% - adding $1.2M in ARR.

50% increase in completed registrations • 30% faster contract activation • 8-week delivery timeline • Process adopted by 3 additional product lines

Legal Intake Optimization

Cartiga - Legal Wizard

·

CX Optimization

Redesigned attorney matching algorithm and intake experience through user journey mapping and A/B testing, resulting in 20% more qualified leads and 95% user satisfaction scores.

20% improvement in qualified leads • 30% faster intake completion • 95% positive user feedback • Scalable matching algorithm design

Enterprise Design Systems Leadership

Salesforce

·

Design Systems Thinking

Established unified diagram standards across 100+ global product teams at Salesforce. Led cross-functional workshops, created component libraries, and drove adoption strategy that accelerated team onboarding by 40%

100+ teams using unified standards • 40% faster designer onboarding • 98% adoption rate across organization • Scalable documentation framework

Web3 Mobile Product Strategy & Rapid Growth Design

Levr

·

Mobile Product Design

Redesigned cryptocurrency betting platform for mobile-first experience. Conducted user research in emerging Web3 market, optimized for speed and clarity, driving 35% growth in daily active users.

2x improvement in task completion speed • 35% growth in daily active users • 10,000+ mobile users acquired • Mobile conversion rate optimization

Data Visualization & Business Intelligence UX

Elevate by Principal

·

Data-Driven UX

Designed actionable savings dashboard that translated complex financial data into clear insights for business owners. Created data hierarchy and visualization strategy that surfaced $10M+ in potential savings.

$10M+ in savings opportunities identified • 75% user engagement rate • Real-time insights delivery • Scalable data visualization framework