Strategic Design Work That Drives Business Results
Strategic Design Work That Drives Business Results
Case studies showcasing user research, cross-functional leadership, and measurable outcomes across SaaS, Fintech, and Web3 products.
Case studies showcasing user research, cross-functional leadership, and measurable outcomes across SaaS, Fintech, and Web3 products.
My work spans startup growth challenges to enterprise-scale solutions. Each project demonstrates user research, cross-functional collaboration, and measurable business impact. I specialize in translating complex business requirements into user-friendly experiences that drive adoption and revenue growth.
My work spans startup growth challenges to enterprise-scale solutions. Each project demonstrates user research, cross-functional collaboration, and measurable business impact. I specialize in translating complex business requirements into user-friendly experiences that drive adoption and revenue growth.
Streamlined B2B Onboarding Strategy
Elevate by Principal
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CX Strategy
Led cross-functional redesign of contract activation flow, conducting user research and implementing adaptive intake logic that increased registration completion by 50% and reduced time-to-activation by 30% - adding $1.2M in ARR.
50% increase in completed registrations • 30% faster contract activation • 8-week delivery timeline • Process adopted by 3 additional product lines
Legal Intake Optimization
Cartiga - Legal Wizard
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CX Optimization
Redesigned attorney matching algorithm and intake experience through user journey mapping and A/B testing, resulting in 20% more qualified leads and 95% user satisfaction scores.
20% improvement in qualified leads • 30% faster intake completion • 95% positive user feedback • Scalable matching algorithm design
Enterprise Design Systems Leadership
Salesforce
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Design Systems Thinking
Established unified diagram standards across 100+ global product teams at Salesforce. Led cross-functional workshops, created component libraries, and drove adoption strategy that accelerated team onboarding by 40%
100+ teams using unified standards • 40% faster designer onboarding • 98% adoption rate across organization • Scalable documentation framework
Web3 Mobile Product Strategy & Rapid Growth Design
Levr
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Mobile Product Design
Redesigned cryptocurrency betting platform for mobile-first experience. Conducted user research in emerging Web3 market, optimized for speed and clarity, driving 35% growth in daily active users.
2x improvement in task completion speed • 35% growth in daily active users • 10,000+ mobile users acquired • Mobile conversion rate optimization
Data Visualization & Business Intelligence UX
Elevate by Principal
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Data-Driven UX
Designed actionable savings dashboard that translated complex financial data into clear insights for business owners. Created data hierarchy and visualization strategy that surfaced $10M+ in potential savings.
$10M+ in savings opportunities identified • 75% user engagement rate • Real-time insights delivery • Scalable data visualization framework