Strategic Design Work That Drives Business Results
Strategic Design Work That Drives Business Results
Case studies showcasing user research, cross-functional leadership, and measurable outcomes across SaaS, Fintech, and Web3 products.
Case studies showcasing user research, cross-functional leadership, and measurable outcomes across SaaS, Fintech, and Web3 products.
My work spans startup growth challenges to enterprise-scale solutions. Each project demonstrates user research, cross-functional collaboration, and measurable business impact. I specialize in translating complex business requirements into user-friendly experiences that drive adoption and revenue growth.
My work spans startup growth challenges to enterprise-scale solutions. Each project demonstrates user research, cross-functional collaboration, and measurable business impact. I specialize in translating complex business requirements into user-friendly experiences that drive adoption and revenue growth.
Elevate by Principal
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CX Strategy
Streamlined B2B Onboarding
Led the redesign of the contract activation flow with adaptive intake logic, user research, and iterative prototyping — boosting registration by 50%, slashing time-to-activation by 30%, and adding $1.2M in ARR.
50% increase in registrations • 30% faster activation • $1.2M ARR impact • Adopted across 3 product lines
Cartiga - Legal Wizard
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CX Optimization
Frictionless Lead Conversion
Overhauled a high-abandonment intake process with A/B testing, progressive field logic, and user-focused form design — increasing completed submissions by 25% and driving 20% more qualified leads.
25% higher form completion • 20% lift in qualified leads • Improved intake for partner law firms • Scalable form logic implemented
Levr
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Mobile Product Design
Wallet, Staking & Rewards UX
Led design for token onboarding, wallet connection, and staking flows in a real-money sports betting platform — balancing trust and transparency in a crypto-native environment while preparing for MVP launch.
Full staking and wallet UX system • Designed for $MVP token rollout • Modular reward logic • Delivered under rapid prelaunch timeline
Elevate by Principal
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Data-Driven UX
Savings Dashboard & BI UX
Created an interactive dashboard that turned complex supplier spend into clear financial insights via smart visualization patterns — surfacing over $10M in savings opportunities and engaging 75% of users.
$10M+ in savings opportunities surfaced • 75% user engagement • Real-time insights UX • Foundation for scalable BI interface
Salesforce
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Design Systems Thinking
Enterprise Design Systems Leadership
Standardized diagram libraries and UX documentation across 100+ global teams, leading cross-functional workshops and component creation that accelerated designer onboarding by 40% and achieved 98% standards adoption.
100+ teams using unified standards • 40% faster designer onboarding • 98% adoption across organization • Scalable documentation framework