How I Think
Great Products Through Understanding
I don’t guess, I analyze. I map systems, connect data points, and dig into questions like: why are users dropping off? What's causing friction? Example: I overhauled an onboarding flow by analyzing every step new users took. That led to clear friction fixes and a measurable bump in retention.
Collaboration Drives Results
I work best in open, cross-functional setups, workshops with engineers, rapid feedback loops with PMs, live user feedback sessions. Honest input isn’t ego fuel, it’s design fuel. On one launch, that approach helped us ship 30 percent faster.
I Focus on Impact, Not Aesthetics
A clean interface is resilient only when it moves the needle. Every project starts with goals and KPIs. For instance, a recent UI refresh did more than polish, it boosted task completion by 40 percent.
Ship Fast. Learn Faster.
I prototype, test, and pivot instantly. Some of my most successful features came from listening to users and adapting on the fly. One enhancement, born from customer input, cut chat support tickets in half.
People First, Always
Design is about solving human problems—whether that means privacy, accessibility, or storytelling. A recent accessibility update didn't just improve usability—it opened new markets and earned heartfelt user praise.
Want to chat about how any of these play out in real projects?
Great Products Through Understanding
I don’t guess, I analyze. I map systems, connect data points, and dig into questions like: why are users dropping off? What's causing friction? Example: I overhauled an onboarding flow by analyzing every step new users took. That led to clear friction fixes and a measurable bump in retention.
Collaboration Drives Results
I work best in open, cross-functional setups, workshops with engineers, rapid feedback loops with PMs, live user feedback sessions. Honest input isn’t ego fuel, it’s design fuel. On one launch, that approach helped us ship 30 percent faster.
I Focus on Impact, Not Aesthetics
A clean interface is resilient only when it moves the needle. Every project starts with goals and KPIs. For instance, a recent UI refresh did more than polish, it boosted task completion by 40 percent.
Ship Fast. Learn Faster.
I prototype, test, and pivot instantly. Some of my most successful features came from listening to users and adapting on the fly. One enhancement, born from customer input, cut chat support tickets in half.
People First, Always
Design is about solving human problems—whether that means privacy, accessibility, or storytelling. A recent accessibility update didn't just improve usability—it opened new markets and earned heartfelt user praise.
Want to chat about how any of these play out in real projects?