Web3 Mobile Product Strategy & Rapid Growth Design
Web3 Mobile Product Strategy & Rapid Growth Design
Levr
Role:
Senior Product Designer
Timeline:
6 months
Team:
PM, Blockchain Engineer, Product Stakeholders
The Challenge
Levr aimed to launch a secure and engaging token-based sports betting platform. The original beta struggled with confusing onboarding, poor retention, and user uncertainty about transaction flows. Business Impact: • High user drop-off after the first bet • Risk of compliance issues without proper user education • Missed growth targets in a competitive Web3 market
My Approach
1. User Insight & Security First • Interviewed users to pinpoint friction in wallet connection and first bet flows • Collaborated with compliance to ensure user education was front and center • Audited onboarding for opportunities to streamline and clarify 2. Product Experience Overhaul • Redesigned onboarding with step-by-step guidance and tooltips • Created dynamic bet visualization for real-time feedback • Added in-app help and instant chat support 3. Data-Driven Refinement • Integrated user analytics to track drop-off points and optimize • Set up automated feedback prompts after key interactions
Success Goals
Clarify
Bet Flow
Increase
Mobile Usage
Accelerate
Time-to-Bet
Optimize
Data Accuracy
Enhance
CRM Implementation
Improve
User Satisfaction
Web3 Mobile Product Strategy & Rapid Growth Design
Levr
Role:
Senior Product Designer
Timeline:
6 months
Team:
PM, Blockchain Engineer, Product Stakeholders
The Challenge
Levr aimed to launch a secure and engaging token-based sports betting platform. The original beta struggled with confusing onboarding, poor retention, and user uncertainty about transaction flows. Business Impact: • High user drop-off after the first bet • Risk of compliance issues without proper user education • Missed growth targets in a competitive Web3 market
My Approach
1. User Insight & Security First • Interviewed users to pinpoint friction in wallet connection and first bet flows • Collaborated with compliance to ensure user education was front and center • Audited onboarding for opportunities to streamline and clarify 2. Product Experience Overhaul • Redesigned onboarding with step-by-step guidance and tooltips • Created dynamic bet visualization for real-time feedback • Added in-app help and instant chat support 3. Data-Driven Refinement • Integrated user analytics to track drop-off points and optimize • Set up automated feedback prompts after key interactions
Success Goals
Clarify
Bet Flow
Increase
Mobile Usage
Accelerate
Time-to-Bet
Optimize
Data Accuracy
Enhance
CRM Implementation
Improve
User Satisfaction
Betting, Built for Mobile.
Betting, Built for Mobile.
Betting, Built for Mobile.
Approach
Mobile-First Thinking
Rebuilt the entire experience around core user behaviors like one-handed use, quick taps, and just-in-time context. Prioritized key actions like ease of placing bets and checking balances, depositing/cashing out, removing nonessential data from the primary flow.
Component-Led System
Designed modular, scalable UI components that support token swaps, leverage tiers, and dynamic odds all within a compact mobile grid. Created interaction patterns that emphasized trust and clarity without sacrificing performance.
Prototype & Iterate
Developed rapid prototypes in Figma and tested flows with internal users. Each iteration focused on trimming latency, reducing bet hesitation, and reinforcing the value of every on-chain interaction. We wanted to ensure the snappiest, best experience for our mobile users.
Build Smart. Bet Smarter
Build Smart. Bet Smarter
Validation & Iteration Process
Testing methodology:
Ran live beta tests during major sporting events to collect real usage data
Used analytics and user surveys to refine onboarding, risk explanations, and payout flows
Hosted AMAs and demo nights to gather community feedback and feature requests
Decision-making framework:
Prioritized changes based on direct user impact and drop-off rates
Iterated weekly, rapidly shipping and testing new flows
Results & Business Impact
Quantified Outcomes:
Doubled wallet-to-bet conversion rate within 3 months of relaunch
Increased new user retention by 38%
Reduced onboarding time by 60%
Recognized as a top-10 DeFi betting platform in its first season
Qualitative Impact:
Users cited a smoother, friendlier experience versus Web3 competitors
Positive community feedback on trust, transparency, and fun
Team adopted modular design system for ongoing product expansion
Strategic Learning & Reflection
Biggest insight:
Lowering cognitive load and “translating” complex DeFi concepts was the key to unlocking mainstream adoption.
Process innovation:
Combined live analytics and real-time feedback to fuel a culture of continuous iteration and user-driven design.
Leadership growth:
Learned to blend speed with rigor, balancing innovation with compliance and security in a rapidly changing market.
Why This Project Demonstrates Senior-Level Design Thinking
Product Differentiation: Created a uniquely approachable DeFi betting product that outperformed industry benchmarks
User-Centric Execution: Delivered measurable improvements in conversion, retention, and satisfaction
Systems and Scale: Developed reusable components and frameworks for ongoing platform evolution
Cross-Functional Leadership: Led design, engineering, and growth to consensus and rapid delivery
Iterative Mindset: Embedded real user data into every product decision, accelerating time-to-value
“We went from clunky to clean. Mobile users now feel like they’re playing, not deciphering.”
A seamless onboarding journey guides users from login through account setup, making it simple to start betting in minutes.
Easily review all placed bets, track outcomes, and access every detail while bringing transparency and confidence to every wager.
Deposit funds instantly, whether you have a wallet or not—Privy let's new users onboard with just an email or social login, creating a wallet behind the scenes.
Next case
See how I made business savings tangible for Elevate by Principal.