Senior Product Designer & Strategist | Crafting User-Centered Solutions

About
me

About
me

Hi, I'm Kevin Chapman.

Hi, I'm Kevin Chapman.

As a Senior Product Designer and Strategist with over 15 years of experience, I blend empathy, creativity, and data-driven insights to craft user-centric solutions that drive business growth and delight users.

My journey in product design has been fueled by a passion for understanding people and solving complex problems. I've led design and strategy for a diverse range of products, from Fintech to SaaS. My expertise spans user research, interaction design, visual design, and prototyping.

I integrate AI tools such as OpenAI, Cursor, V0, and Lovable into my design workflow to rapidly prototype, validate, and iterate on solutions. This enables fast hypothesis testing, first-principles exploration, and scalable delivery without sacrificing creativity or usability

As a Senior Product Designer and Strategist with over 15 years of experience, I blend empathy, creativity, and data-driven insights to craft user-centric solutions that drive business growth and delight users.

My journey in product design has been fueled by a passion for understanding people and solving complex problems. I've led design and strategy for a diverse range of products, from Fintech to SaaS. My expertise spans user research, interaction design, visual design, and prototyping.

I integrate AI tools such as OpenAI, Cursor, V0, and Lovable into my design workflow to rapidly prototype, validate, and iterate on solutions. This enables fast hypothesis testing, first-principles exploration, and scalable delivery without sacrificing creativity or usability

Photo Marc Kuiper
Photo Marc Kuiper
Photo Marc Kuiper
Photo Marc Kuiper
Photo Marc Kuiper
Photo Marc Kuiper

How I Think About Product Design:

How I Think About Product Design:

• Build trust first, features second
• Listen harder than you pitch
• Sweat the details, but don't let perfect get in the way of launching real impact
• Measure business impact at every step

My mission is to ship products people can't stop talking about. I believe in creating intuitive, impactful solutions that not only meet user needs but exceed expectations

• Build trust first, features second
• Listen harder than you pitch
• Sweat the details, but don't let perfect get in the way of launching real impact
• Measure business impact at every step

My mission is to ship products people can't stop talking about. I believe in creating intuitive, impactful solutions that not only meet user needs but exceed expectations

Who I Am Beyond The Gridlines:

Who I Am Beyond The Gridlines:

• Proud dad of two and devoted dog wrangler (hi, Theo!)
• Part-time children's book creator, exploring storytelling through design
• Advocate for building trust through clarity – with users, teams, and processes
• Weekend explorer, often found taking the scenic route on the local Muni 18
• Coaching Flag Football & Baseball teams to Championships

• Proud dad of two and devoted dog wrangler (hi, Theo!)
• Part-time children's book creator, exploring storytelling through design
• Advocate for building trust through clarity – with users, teams, and processes
• Weekend explorer, often found taking the scenic route on the local Muni 18
• Coaching Flag Football & Baseball teams to Championships

“I help teams find clarity, then I design around it.”

“I help teams find clarity,
then I design around it.”

“I help teams find clarity, then I design around it.”

Experience

In the past

2023 - present

Senior Product Designer - Principal Financial

Senior product designer
- Principal Financial

Senior product designer
- Principal Financial

Drove product design initiatives at a startup under Principal Financial Group, tasked with supporting growth for small to medium businesses. Led the creation of a user-centric dashboard and a self-serving savings application, delivering impactful tools focused on growth potential and empowering business owners with data-driven insights.

2023 - present

Lead Product Designer - Levr

Lead Product Designer
- Levr

Lead Product Designer
- Levr

As the lead product designer at Levr, I focused on crafting intuitive UX and streamlined user flows for a Web3 sports betting platform. My responsibilities included creating responsive, analytics-driven dashboards, simplifying complex betting interfaces, and ensuring visual consistency across the product. Collaborating closely with engineering, product management, and marketing teams, I designed scalable systems and interactive prototypes that improved user retention, increased platform engagement, and clarified complex betting mechanisms for diverse user segments.

2022 - 2023

Senior Product Designer - Cartiga

Senior product designer
- Cartiga

Senior product designer
- Cartiga

Selected to take ownership of product design elements standing up two brands, one of which had been stalled for over a year. Ran with projects, creating tone of voice, logo, and standards, delivering fully executed brands within five months. Empowered teams to meet goals and foster communication, creating open-department forums, twice weekly creative stand-up feedback sessions, and 1:1 check-ins with leads and associates.

2020 - 2022

Product Designer - Salesforce

Product designer
- Salesforce

Product designer
- Salesforce

Brought in to work on Lightning Design System with UI/UX team to ensure ADA compliance and anti-pattern audits. Designed and launched company-wide design kit, standardizing architecture diagram design. Consulted with two project evangelists and product lead to ensure company standards and objectives were upheld.

2020 - 2022

Principal Designer - Bob's Watches

Principal designer
- Bob's Watches

Principal designer
- Bob's Watches

Hired as first senior designer and discovered flaws with website framework and load times. Partnered with CEO, CMO, and development team to reengineer and modernize platform with mobile-first mindset and SEO standards aimed at increased sales and higher conversion. Used Google tag manager, Hotjar, and Google analytics to measure impact of modifications and testing elements.