Senior Product Designer & Strategist | Crafting User-Centered Solutions
About
me
About
me
Hi, I'm Kevin Chapman.
Hi, I'm Kevin Chapman.
As a Senior Product Designer and Strategist with over 15 years of experience, I blend empathy, creativity, and data-driven insights to craft user-centric solutions that drive business growth and delight users.
My journey in product design has been fueled by a passion for understanding people and solving complex problems. I've led design and strategy for a diverse range of products, from Fintech to SaaS. My expertise spans user research, interaction design, visual design, and prototyping.
As a Senior Product Designer and Strategist with over 15 years of experience, I blend empathy, creativity, and data-driven insights to craft user-centric solutions that drive business growth and delight users.
My journey in product design has been fueled by a passion for understanding people and solving complex problems. I've led design and strategy for a diverse range of products, from Fintech to SaaS. My expertise spans user research, interaction design, visual design, and prototyping.
How I Think About Product Design:
How I Think About Product Design:
• Build trust first, features second
• Listen harder than you pitch
• Sweat the details, but don't let perfect get in the way of launching real impact
• Measure business impact at every step
My mission is to ship products people can't stop talking about. I believe in creating intuitive, impactful solutions that not only meet user needs but exceed expectations
• Build trust first, features second
• Listen harder than you pitch
• Sweat the details, but don't let perfect get in the way of launching real impact
• Measure business impact at every step
My mission is to ship products people can't stop talking about. I believe in creating intuitive, impactful solutions that not only meet user needs but exceed expectations
Who I Am Beyond The Gridlines:
Who I Am Beyond The Gridlines:
• Proud dad of two and devoted dog wrangler (hi, Theo!)
• Part-time children's book creator, exploring storytelling through design
• Advocate for building trust through clarity – with users, teams, and processes
• Weekend explorer, often found taking the scenic route on the local Muni 18
• Coaching Flag Football & Baseball teams to Championships
• Proud dad of two and devoted dog wrangler (hi, Theo!)
• Part-time children's book creator, exploring storytelling through design
• Advocate for building trust through clarity – with users, teams, and processes
• Weekend explorer, often found taking the scenic route on the local Muni 18
• Coaching Flag Football & Baseball teams to Championships
“I help teams find clarity, then I design around it.”
“I help teams find clarity,
then I design around it.”
“I help teams find clarity, then I design around it.”
Experience
In the past
2023 - present
Senior Product Designer - Principal Financial
Senior product designer
- Principal Financial
Senior product designer
- Principal Financial
Drove product design initiatives at a startup under Principal Financial Group, tasked with supporting growth for small to medium businesses. Led the creation of a user-centric dashboard and a self-serving savings application, delivering impactful tools focused on growth potential and empowering business owners with data-driven insights.
2023 - present
Lead Product Designer - Levr
Lead Product Designer
- Levr
Lead Product Designer
- Levr
As the lead product designer at Levr, I focused on crafting intuitive UX and streamlined user flows for a Web3 sports betting platform. My responsibilities included creating responsive, analytics-driven dashboards, simplifying complex betting interfaces, and ensuring visual consistency across the product. Collaborating closely with engineering, product management, and marketing teams, I designed scalable systems and interactive prototypes that improved user retention, increased platform engagement, and clarified complex betting mechanisms for diverse user segments.
2022 - 2023
Senior Product Designer - Cartiga
Senior product designer
- Cartiga
Senior product designer
- Cartiga
Selected to take ownership of product design elements standing up two brands, one of which had been stalled for over a year. Ran with projects, creating tone of voice, logo, and standards, delivering fully executed brands within five months. Empowered teams to meet goals and foster communication, creating open-department forums, twice weekly creative stand-up feedback sessions, and 1:1 check-ins with leads and associates.
2020 - 2022
Product Designer - Salesforce
Product designer
- Salesforce
Product designer
- Salesforce
Brought in to work on Lightning Design System with UI/UX team to ensure ADA compliance and anti-pattern audits. Designed and launched company-wide design kit, standardizing architecture diagram design. Consulted with two project evangelists and product lead to ensure company standards and objectives were upheld.
2020 - 2022
Principal Designer - Bob's Watches
Principal designer
- Bob's Watches
Principal designer
- Bob's Watches
Hired as first senior designer and discovered flaws with website framework and load times. Partnered with CEO, CMO, and development team to reengineer and modernize platform with mobile-first mindset and SEO standards aimed at increased sales and higher conversion. Used Google tag manager, Hotjar, and Google analytics to measure impact of modifications and testing elements.
