Senior Product Designer & Strategist | Crafting User-Centered Solutions

About
me

About
me

Hi, I'm Kevin Chapman.

Hi, I'm Kevin Chapman.

As a Senior Product Designer and Strategist with over 15 years of experience, I blend empathy, creativity, and data-driven insights to craft user-centric solutions that drive business growth and delight users.

My journey in product design has been fueled by a passion for understanding people and solving complex problems. I've led design and strategy for a diverse range of products, from Fintech to SaaS. My expertise spans user research, interaction design, visual design, and prototyping.

As a Senior Product Designer and Strategist with over 15 years of experience, I blend empathy, creativity, and data-driven insights to craft user-centric solutions that drive business growth and delight users.

My journey in product design has been fueled by a passion for understanding people and solving complex problems. I've led design and strategy for a diverse range of products, from Fintech to SaaS. My expertise spans user research, interaction design, visual design, and prototyping.

Photo Marc Kuiper
Photo Marc Kuiper
Photo Marc Kuiper
Photo Marc Kuiper
Photo Marc Kuiper
Photo Marc Kuiper

How I Think About Product Design:

How I Think About Product Design:

• Build trust first, features second
• Listen harder than you pitch
• Sweat the details, but don't let perfect get in the way of launching real impact
• Measure business impact at every step

My mission is to ship products people can't stop talking about. I believe in creating intuitive, impactful solutions that not only meet user needs but exceed expectations

• Build trust first, features second
• Listen harder than you pitch
• Sweat the details, but don't let perfect get in the way of launching real impact
• Measure business impact at every step

My mission is to ship products people can't stop talking about. I believe in creating intuitive, impactful solutions that not only meet user needs but exceed expectations

Who I Am Beyond The Gridlines:

Who I Am Beyond The Gridlines:

• Proud dad of two and devoted dog wrangler (hi, Theo!)
• Part-time children's book creator, exploring storytelling through design
• Advocate for building trust through clarity – with users, teams, and processes
• Weekend explorer, often found taking the scenic route on the local Muni 18
• Coaching Flag Football & Baseball teams to Championships

• Proud dad of two and devoted dog wrangler (hi, Theo!)
• Part-time children's book creator, exploring storytelling through design
• Advocate for building trust through clarity – with users, teams, and processes
• Weekend explorer, often found taking the scenic route on the local Muni 18
• Coaching Flag Football & Baseball teams to Championships

“I help teams find clarity, then I design around it.”

“I help teams find clarity,
then I design around it.”

“I help teams find clarity, then I design around it.”

Experience

In the past

2023 - present

Senior Product Designer - Principal Financial

Senior product designer
- Principal Financial

Senior product designer
- Principal Financial

Drove product design initiatives at a startup under Principal Financial Group, tasked with supporting growth for small to medium businesses. Led the creation of a user-centric dashboard and a self-serving savings application, delivering impactful tools focused on growth potential and empowering business owners with data-driven insights.

2023 - present

Lead Product Designer - Levr

Lead Product Designer
- Levr

Lead Product Designer
- Levr

As the lead product designer at Levr, I focused on crafting intuitive UX and streamlined user flows for a Web3 sports betting platform. My responsibilities included creating responsive, analytics-driven dashboards, simplifying complex betting interfaces, and ensuring visual consistency across the product. Collaborating closely with engineering, product management, and marketing teams, I designed scalable systems and interactive prototypes that improved user retention, increased platform engagement, and clarified complex betting mechanisms for diverse user segments.

2022 - 2023

Senior Product Designer - Cartiga

Senior product designer
- Cartiga

Senior product designer
- Cartiga

Selected to take ownership of product design elements standing up two brands, one of which had been stalled for over a year. Ran with projects, creating tone of voice, logo, and standards, delivering fully executed brands within five months. Empowered teams to meet goals and foster communication, creating open-department forums, twice weekly creative stand-up feedback sessions, and 1:1 check-ins with leads and associates.

2020 - 2022

Product Designer - Salesforce

Product designer
- Salesforce

Product designer
- Salesforce

Brought in to work on Lightning Design System with UI/UX team to ensure ADA compliance and anti-pattern audits. Designed and launched company-wide design kit, standardizing architecture diagram design. Consulted with two project evangelists and product lead to ensure company standards and objectives were upheld.

2020 - 2022

Principal Designer - Bob's Watches

Principal designer
- Bob's Watches

Principal designer
- Bob's Watches

Hired as first senior designer and discovered flaws with website framework and load times. Partnered with CEO, CMO, and development team to reengineer and modernize platform with mobile-first mindset and SEO standards aimed at increased sales and higher conversion. Used Google tag manager, Hotjar, and Google analytics to measure impact of modifications and testing elements.