Open for projects
Hi, I'm Kevin Chapman
Senior Product Designer & Strategist
Turning insight into growth. I help B2B SaaS teams boost retention
and engagement with product strategy and user empathy.
Turning insight into growth. I help B2B SaaS teams boost retention
and engagement with product strategy and user empathy.
15+ Years Experience
$1B+ in Product Launches
50%+ User Growth
Open for projects
Hi, I'm Kevin Chapman
Senior Product Designer & Strategist
Turning insight into growth. I help B2B SaaS teams boost retention
and engagement with product strategy and user empathy.
Turning insight into growth. I help B2B SaaS teams boost retention
and engagement with product strategy and user empathy.
15+ Years Experience
$1B+ in Product Launches
50%+ User Growth
What I've Built
Streamlined B2B Onboarding Strategy
Led cross-functional redesign of contract activation flow, conducting user research and implementing adaptive intake logic that increased registration completion by 50% and reduced time-to-activation by 30% - adding $1.2M in ARR.
Elevate by Principal
·
CX Strategy
Legal Intake Optimization
Redesigned attorney matching algorithm and intake experience through user journey mapping and A/B testing, resulting in 20% more qualified leads and 95% user satisfaction scores.
Cartiga - Legal Wizard
·
CX Optimization
Web3 Mobile Product Strategy & Rapid Growth Design
Redesigned cryptocurrency betting platform for mobile-first experience. Conducted user research in emerging Web3 market, optimized for speed and clarity, driving 35% growth in daily active users.
Levr
·
Mobile Product Design
“I believe the best digital experiences should feel effortless, and I’m obsessed with removing friction for users and businesses alike.”
“I believe the best digital experiences should feel effortless, and I’m obsessed with removing friction for users and businesses alike.”
Honest Reflections From Those Who Have Experienced My Work Firsthand.
Honest Reflections From Those Who Have Experienced My Work Firsthand.
Building With, Not For
Smart teams. Real People.
Honest Feedback.
Building With, Not For
"Kevin is a strategic systems thinker, always designing with the bigger picture and full customer experience in mind. He's a great collaborator who always asks tough questions, challenges assumptions, offers valuable feedback, and brings fresh ideas to the table."
Cory B. - Designer
"Kevin is an excellent teammate and collaborator who consistently outputs quality designs which balance business outcomes, user experience, technical considerations, and visual aesthetics. He is intentional in his work and thoughtfully incorporates feedback from developers, product owners, and users to deliver the best product."
Rene P. - Lead Dev
"Working with Kevin never felt like work. I enjoyed the project meetings, brainstorm sessions, and our impromptu calls, as he always brought a sense of collaboration, honesty, and fun, on top of his UX expertise. I appreciated Kevin's ability to ask questions while listening to my ideas, questions, and concerns."
Hannah L. - Marketing
"Kevin made valuable contributions to the product team in 2024. He showcased his ability to adapt his designs and approach with various levels of feedback and his ability to be flexible and agile with changing priorities. Kevin contributes to problem solving and feasibility planning. His contributions have been valued by his team his level of designs and conversation about approach and experience."
Carli B. - Stakeholder
"Kevin is a strategic systems thinker, always designing with the bigger picture and full customer experience in mind. He's a great collaborator who always asks tough questions, challenges assumptions, offers valuable feedback, and brings fresh ideas to the table."
Cory B. - Designer
"Kevin is an excellent teammate and collaborator who consistently outputs quality designs which balance business outcomes, user experience, technical considerations, and visual aesthetics. He is intentional in his work and thoughtfully incorporates feedback from developers, product owners, and users to deliver the best product."
Rene P. - Lead Dev
"Working with Kevin never felt like work. I enjoyed the project meetings, brainstorm sessions, and our impromptu calls, as he always brought a sense of collaboration, honesty, and fun, on top of his UX expertise. I appreciated Kevin's ability to ask questions while listening to my ideas, questions, and concerns."
Hannah L. - Marketing
"Kevin made valuable contributions to the product team in 2024. He showcased his ability to adapt his designs and approach with various levels of feedback and his ability to be flexible and agile with changing priorities. Kevin contributes to problem solving and feasibility planning. His contributions have been valued by his team his level of designs and conversation about approach and experience."
Carli B. - Stakeholder
"Kevin made valuable contributions to the product team in 2024. He showcased his ability to adapt his designs and approach with various levels of feedback and his ability to be flexible and agile with changing priorities. Kevin contributes to problem solving and feasibility planning. His contributions have been valued by his team his level of designs and conversation about approach and experience."
Carli B. - Stakeholder
"Working with Kevin never felt like work. I enjoyed the project meetings, brainstorm sessions, and our impromptu calls, as he always brought a sense of collaboration, honesty, and fun, on top of his UX expertise. I appreciated Kevin's ability to ask questions while listening to my ideas, questions, and concerns."
Hannah L. - Marketing
"Kevin is an excellent teammate and collaborator who consistently outputs quality designs which balance business outcomes, user experience, technical considerations, and visual aesthetics. He is intentional in his work and thoughtfully incorporates feedback from developers, product owners, and users to deliver the best product."
Rene P. - Lead Dev
"Kevin is a strategic systems thinker, always designing with the bigger picture and full customer experience in mind. He's a great collaborator who always asks tough questions, challenges assumptions, offers valuable feedback, and brings fresh ideas to the table."
Cory B. - Designer