Hi, I'm Kevin Chapman
Senior Product Designer & Strategist
Turning insight into growth. I help B2B SaaS teams boost retention and engagement with product strategy and user empathy.
Turning insight into growth. I help B2B SaaS teams boost retention
and engagement with product strategy and user empathy.
15+ Years Experience
$1B+ in Product Launches
50%+ User Growth
Hi, I'm Kevin Chapman
Senior Product Designer & Strategist
Turning insight into growth. I help B2B SaaS teams boost retention and engagement with product strategy and user empathy.
Turning insight into growth. I help B2B SaaS teams boost retention
and engagement with product strategy and user empathy.
15+ Years Experience
$1B+ in Product Launches
50%+ User Growth
What I've Built
A selection of UX work across fintech, legaltech, Web3, and SaaS, focused on clarity, growth, and systems thinking.
A selection of UX work across fintech, legaltech, Web3, and SaaS, focused on clarity, growth, and systems thinking.
Elevate by Principal
·
CX Strategy
Streamlined B2B Onboarding
Led the redesign of the contract activation flow with adaptive intake logic, user research, and iterative prototyping — boosting registration by 50%, slashing time-to-activation by 30%, and adding $1.2M in ARR.
50% increase in registrations • 30% faster activation • $1.2M ARR impact • Adopted across 3 product lines
Cartiga - Legal Wizard
·
CX Optimization
Frictionless Lead Conversion
Overhauled a high-abandonment intake process with A/B testing, progressive field logic, and user-focused form design — increasing completed submissions by 25% and driving 20% more qualified leads.
25% higher form completion • 20% lift in qualified leads • Improved intake for partner law firms • Scalable form logic implemented
Levr
·
Mobile Product Design
Wallet, Staking & Rewards UX
Led design for token onboarding, wallet connection, and staking flows in a real-money sports betting platform — balancing trust and transparency in a crypto-native environment while preparing for MVP launch.
Full staking and wallet UX system • Designed for $MVP token rollout • Modular reward logic • Delivered under rapid prelaunch timeline
Elevate by Principal
·
Data-Driven UX
Savings Dashboard & BI UX
Created an interactive dashboard that turned complex supplier spend into clear financial insights via smart visualization patterns — surfacing over $10M in savings opportunities and engaging 75% of users.
$10M+ in savings opportunities surfaced • 75% user engagement • Real-time insights UX • Foundation for scalable BI interface
Salesforce
·
Design Systems Thinking
Enterprise Design Systems Leadership
Standardized diagram libraries and UX documentation across 100+ global teams, leading cross-functional workshops and component creation that accelerated designer onboarding by 40% and achieved 98% standards adoption.
100+ teams using unified standards • 40% faster designer onboarding • 98% adoption across organization • Scalable documentation framework
“I believe the best digital experiences should feel effortless, and I’m obsessed with removing friction for users and businesses alike.”
“I believe the best digital experiences should feel effortless, and I’m obsessed with removing friction for users and businesses alike.”
Honest Reflections From Those Who Have Experienced My Work Firsthand.
Honest Reflections From Those Who Have Experienced My Work Firsthand.
Building With, Not For
Smart teams. Real People.
Honest Feedback.
Building With, Not For
"Kevin is a strategic systems thinker, always designing with the bigger picture and full customer experience in mind. He's a great collaborator who always asks tough questions, challenges assumptions, offers valuable feedback, and brings fresh ideas to the table."
Cory B. - Designer
"Kevin is an excellent teammate and collaborator who consistently outputs quality designs which balance business outcomes, user experience, technical considerations, and visual aesthetics. He is intentional in his work and thoughtfully incorporates feedback from developers, product owners, and users to deliver the best product."
Rene P. - Lead Dev
"Working with Kevin never felt like work. I enjoyed the project meetings, brainstorm sessions, and our impromptu calls, as he always brought a sense of collaboration, honesty, and fun, on top of his UX expertise. I appreciated Kevin's ability to ask questions while listening to my ideas, questions, and concerns."
Hannah L. - Marketing
"Kevin made valuable contributions to the product team in 2024. He showcased his ability to adapt his designs and approach with various levels of feedback and his ability to be flexible and agile with changing priorities. Kevin contributes to problem solving and feasibility planning. His contributions have been valued by his team his level of designs and conversation about approach and experience."
Carli B. - Stakeholder
"Kevin is a strategic systems thinker, always designing with the bigger picture and full customer experience in mind. He's a great collaborator who always asks tough questions, challenges assumptions, offers valuable feedback, and brings fresh ideas to the table."
Cory B. - Designer
"Kevin is an excellent teammate and collaborator who consistently outputs quality designs which balance business outcomes, user experience, technical considerations, and visual aesthetics. He is intentional in his work and thoughtfully incorporates feedback from developers, product owners, and users to deliver the best product."
Rene P. - Lead Dev
"Working with Kevin never felt like work. I enjoyed the project meetings, brainstorm sessions, and our impromptu calls, as he always brought a sense of collaboration, honesty, and fun, on top of his UX expertise. I appreciated Kevin's ability to ask questions while listening to my ideas, questions, and concerns."
Hannah L. - Marketing
"Kevin made valuable contributions to the product team in 2024. He showcased his ability to adapt his designs and approach with various levels of feedback and his ability to be flexible and agile with changing priorities. Kevin contributes to problem solving and feasibility planning. His contributions have been valued by his team his level of designs and conversation about approach and experience."
Carli B. - Stakeholder
"Kevin made valuable contributions to the product team in 2024. He showcased his ability to adapt his designs and approach with various levels of feedback and his ability to be flexible and agile with changing priorities. Kevin contributes to problem solving and feasibility planning. His contributions have been valued by his team his level of designs and conversation about approach and experience."
Carli B. - Stakeholder
"Working with Kevin never felt like work. I enjoyed the project meetings, brainstorm sessions, and our impromptu calls, as he always brought a sense of collaboration, honesty, and fun, on top of his UX expertise. I appreciated Kevin's ability to ask questions while listening to my ideas, questions, and concerns."
Hannah L. - Marketing
"Kevin is an excellent teammate and collaborator who consistently outputs quality designs which balance business outcomes, user experience, technical considerations, and visual aesthetics. He is intentional in his work and thoughtfully incorporates feedback from developers, product owners, and users to deliver the best product."
Rene P. - Lead Dev
"Kevin is a strategic systems thinker, always designing with the bigger picture and full customer experience in mind. He's a great collaborator who always asks tough questions, challenges assumptions, offers valuable feedback, and brings fresh ideas to the table."
Cory B. - Designer
The Man Behind The Mask
About Me
About Me
Senior product designer based in SoCal with 15+ years of experience in 0→1 tools, CX systems, and growth UX. I’m a systems-first designer obsessed with simplicity.
A selection of UX work across fintech, legaltech, Web3, and SaaS, focused on clarity, growth, and systems thinking.